https://www.jofoleycreative.com/home daily 1.0 2022-04-15 https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/4fbe427f-dae9-4fca-b26b-1c60fc65d91a/Bomb+-+Birthday+3.png Home The Bestselling Boomf Bomb https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/5485ddc7-5c89-42b0-adb9-72bb5aab00c2/Screenshot+2022-04-08+at+14.14.43.png Home Spoof Newspaper Personalised Greeting Card at Moonpig https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/1649328973962-6ZBGZLSR0MLV08OCPE30/Letterbox%2BFlowers%2BV-Day%2B-%2BProduct%2BImage%2B2.jpg Home Boomf.com https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/5694e08d-631b-448f-9925-4e6063d7e826/IMG_1279.JPG Home I've spent a lot of time looking at monitors! (and Joey) https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/709b8384-04b1-4ccb-b5e8-377030dfcf25/b8e5619ace3d-Rude_6.jpg Home Boomf Christmas Products https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/b80ae17f-6aba-41a8-9abb-ac848030f02c/IMG_2518.JPG Home Organising & leading photoshoots (London) https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/6bcd1fa6-aefa-44ad-8ed0-19db7bcea781/Screenshot+2022-04-07+at+15.36.04.png Home Social Media campaigns https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/cd268af3-4e69-4393-872c-23d9cdc55ea7/Gift+Box+-+Product+Image.png Home Exploding Confetti Giftbox https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/9547217b-4824-4746-98cc-dd1ce3cb0ccc/IMG_1301.JPG Home On location shooting Moonpig Flake App ad https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/faf317a5-91b0-4ec4-85f9-5d3d71bc19ff/Ta-Dah%21+-+Product+Image.png Home Ta-Dah Launch https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/1649338306045-JDPTL85QXQ7F67VDWTOW/Cards%2BShoot%2BJuly%2B21%2B-%2BLow%2BRes-125.jpg Home Greeting Card Marketplace Launch https://www.jofoleycreative.com/boomfcreative daily 0.75 2022-04-15 https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/68e9b0f8-3de1-4945-be6f-bd4380827e5c/Bomb+-+Birthday+3.png Boomf Brand, Creative and Marketing The Boomf Bomb https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/e460e7f8-a246-4705-8ab9-975715d971c0/Screenshot+2022-04-15+at+13.28.36.png Boomf Brand, Creative and Marketing Greeting cards https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/8a314606-83e3-4813-ac06-ea3d2381522e/Screenshot+2022-04-15+at+13.27.12.png Boomf Brand, Creative and Marketing Photography at Boomf https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/6ad0d2e8-2e55-43ec-9330-baa440958097/Screenshot+2022-04-12+at+17.04.02.png Boomf Brand, Creative and Marketing The Cannon Card https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/c818b272-572b-47a3-bfe9-26d0939b5884/Screenshot+2022-04-15+at+13.29.09.png Boomf Brand, Creative and Marketing Greeting card photography https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/247865f2-ce0a-42b6-8bed-89f77e794022/Screenshot+2022-04-15+at+13.21.19.png Boomf Brand, Creative and Marketing The Boomf Bomb in action https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/de63f8a3-2119-4da5-966e-aaf89ddc10b4/Screenshot+2022-04-12+at+17.47.36.png Boomf Brand, Creative and Marketing Exploding Confetti Gift Box https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/4a7bbd7b-bbe1-4786-815d-5df1b94e4153/Screenshot+2022-04-12+at+17.05.15.png Boomf Brand, Creative and Marketing The Ta-Dah! card https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/e668fb73-3a0d-4fc3-ad42-cc17fb5a6faa/Approved+by+you+stamp_lightblue.jpg Boomf Brand, Creative and Marketing Approved by You digital campaign https://www.jofoleycreative.com/moonpigcreative1stphase daily 0.75 2022-04-14 https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/fed317e3-7048-4ad4-8ec9-a93c2e574068/Screenshot+2022-04-08+at+14.53.15.png Moonpig.com 2000-10 Start up to market leader Personalised spoof humour cards https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/1649421384052-KSET9HE161EVHX731KZ0/Moonpig_firstlogo.jpg Moonpig.com 2000-10 Start up to market leader Moonpig very first logo (Jan 2000) https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/a95d5a4a-c8f8-4ff5-b99f-9ea9890caf26/Screenshot+2022-04-08+at+14.57.42.png Moonpig.com 2000-10 Start up to market leader Personalised UK Publisher cards https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/53a5f3f6-1336-4424-9409-bbf8ae5bab46/Screenshot+2022-04-08+at+15.07.04.png Moonpig.com 2000-10 Start up to market leader In-house Photo upload designs https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/28d7623d-83d6-4e52-9f02-053441b5490d/Screenshot+2022-04-08+at+15.08.43.png Moonpig.com 2000-10 Start up to market leader Disney Licenced greeting cards https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/1d1ea4d1-df72-4c69-89b7-725ad5aeb7ba/Screenshot+2022-04-08+at+15.09.41.png Moonpig.com 2000-10 Start up to market leader Cards ready for despatch https://www.jofoleycreative.com/passion-projects daily 0.75 2022-04-15 https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/1649353494395-L720I85HZF9WS3LFC7FV/Screenshot%2B2020-07-25%2Bat%2B13.18.55.jpg Passion projects https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/7c1b9404-07fa-4abb-9cf4-43efb6ee69af/tempImage0K660i.png Passion projects https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/1649353425103-DS479KB3CUPUBS3WV409/Screenshot%2B2020-07-25%2Bat%2B13.07.31.jpg Passion projects https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/1649353386623-8QVBHS8ZVQUFM3BD9AEZ/Screenshot%2B2020-07-25%2Bat%2B13.14.04.jpg Passion projects https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/e0cedfcb-c29d-45be-96bb-5cbf66e0d449/tempImage61yFYa.png Passion projects https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/1649353183000-K984Y965AV4XOO4Y1GM4/IMG_3048.jpg Passion projects https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/1649353591218-V2TS1PC224ED34WF8LAS/Screenshot%2B2020-07-25%2Bat%2B13.03.56.jpg Passion projects https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/1649353543367-2C96R3HNF3J1KJ1RWY3F/Screenshot%2B2020-07-25%2Bat%2B13.03.26.jpg Passion projects https://www.jofoleycreative.com/moonpigcreative_2ndphase daily 0.75 2022-04-15 https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/1cadbe2b-d966-4876-bfd9-5f6197c3822f/Screenshot+2022-04-07+at+21.26.50.png Moonpig.com 2010-12 Moonpig Moments Refreshed logo after Brand refresh https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/11323317-3dc4-416a-8802-37ca73a1c5d5/IMG_1470.JPG Moonpig.com 2010-12 Moonpig Moments Visit to Aardman Animation home of Wallace and Gromit https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/841ac9b4-657b-44a1-8ca0-8f203e507e94/Screenshot+2022-04-10+at+19.17.07.png Moonpig.com 2010-12 Moonpig Moments London Bus Stop campaign https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/0e835e5e-13ce-4058-b1c6-8acc54dfdacd/Screenshot+2022-04-10+at+19.15.44.png Moonpig.com 2010-12 Moonpig Moments Tube car advertising campaign Christmas 2010 https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/e426627c-7897-406e-8f50-dcf3211755a4/Screenshot+2022-04-10+at+19.16.08.png Moonpig.com 2010-12 Moonpig Moments Tube car Mother's Day campaign https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/3bed30a4-4891-4fa8-abfc-c8e3805f5a81/Screenshot+2022-04-10+at+19.40.29.png Moonpig.com 2010-12 Moonpig Moments Financial & Consumer PR https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/39964a71-0d1a-49ea-a719-84e8d6303ea8/Screenshot+2022-04-10+at+19.39.39.png Moonpig.com 2010-12 Moonpig Moments Promotional leaflets with every card https://www.jofoleycreative.com/moonpigcreative3rdphase daily 0.75 2022-04-15 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Moonpig.com 2012-14 Cards & Gifts https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Moonpig.com 2012-14 Cards & Gifts https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Moonpig.com 2012-14 Cards & Gifts https://www.jofoleycreative.com/behind-the-scenes daily 0.75 2022-04-15 https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/be1622f7-9ce2-475c-8627-6af513417c7d/IMG_1313.JPG Behind the scenes https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/ef4f0cf9-491b-45f4-98dd-d450046c43a6/IMG_1315.JPG Behind the scenes https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/3bb732af-8480-43fd-be4a-979a72c58946/IMG_1099.JPG Behind the scenes https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/336f293c-022b-48e3-adb0-4f75f15cec57/IMG_1284.JPG Behind the scenes https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/8cdbc361-ccac-4f52-a43f-38227fed9b58/IMG_4737.JPG Behind the scenes https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/7bdf45d2-5049-4d4e-91a8-b401823ca624/IMG_5717.JPG Behind the scenes https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/51530a54-8ffe-4386-bfcf-9183eb93e368/IMG_5439.JPG Behind the scenes https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/47737f43-0225-4280-b230-3504602eb387/IMG_4755.JPG Behind the scenes https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/1c39b699-06b9-42b0-b870-f2c411d0d4ae/IMG_3594.JPG Behind the scenes https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/58c68b01-8910-44e9-bd40-14ece6b98c0d/IMG_3736.JPG Behind the scenes https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/30e991d4-192f-4d32-a7f8-38b20bd0b3c5/IMG_1518.JPG Behind the scenes https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/aea86b79-2f4f-413e-b968-1bcf6536d7f4/IMG_1524.JPG Behind the scenes https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/fc5445c2-27b7-45cc-a7f7-b02ef80762e1/IMG_3582.JPG Behind the scenes https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/0f2844a5-ccc0-47e5-8eca-aed59dceea52/IMG_3989.JPG Behind the scenes https://www.jofoleycreative.com/about daily 0.75 2022-04-15 https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/1e9bad15-a4d4-4a9e-9658-fa657f7e8d2f/tempImage3qxEk7.jpg About https://www.jofoleycreative.com/moonpigcom-201516 daily 0.75 2022-04-14 https://www.jofoleycreative.com/product-development daily 0.75 2022-04-14 https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/965fc2a7-62f2-4618-b6f8-941fc4e26ee3/Screenshot+2022-04-08+at+14.57.42.png Product Development - Moonpig.com For 12+ years I managed and directed the Moonpig Design Studio which included model line management, in-house range development, negotiating award winning licences, innovating best-selling in-house humour and pioneering market leading photo upload cards. My role drove personalisation techniques, understanding the customer and digital print on demand. https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/6706f9a2-537c-4184-9879-a9259b00f42c/Screenshot+2022-04-12+at+17.04.02.png Product Development - Cannon cards Launched in January 2020, the exploding confetti Cannon card became the #2 Bestseller on Boomf. Leading the development from research, brief, prototype, test, trial and then launch, it’s a brilliantly simple but wow! card to send for special occasions. https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/36583b8f-b7b7-4814-9e59-fa7ba985f9b5/vday-aditional-36.jpg Product Development - Exploding confetti flowers Adding to the confetti gift boxes, my Creative team launched in record time, the exploding Letterbox confetti flowers. One off, unique and new to the flowers postal market, launched at Valentine’s, it sold out in 2 weeks! Revenues added to Boomf most successful Valentine’s Day ever. https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/37b68a61-6680-46f7-9b2b-260167515bb9/Screenshot+2022-04-12+at+17.05.15.png Product Development - Ta-Dah! Cards Strategically adding more ‘newness’ and extending the exploding confetti card ranges, Ta-Dah launched in July 2020 and grew to become the most used ‘addition’ to cards on Boomf. Simple, easy and fun, Ta-Dah is unique for UK personalised cards. https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/1649777764757-GH812A1S6FUS7Y7X2WQM/Bomb+V-Day+-+Product+Image.png Product Development https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/1649779582524-HA4N3ZOKYTZYCTG4GMAI/Screenshot+2022-04-12+at+18.03.45.png Product Development https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/1649779947757-2QMHEHO7UJGIJCL7QW1E/Screenshot+2022-04-12+at+18.05.41.png Product Development https://images.squarespace-cdn.com/content/v1/624ebfdb0470d03a6966a640/1649780220528-6CDLX5AHMHRLMVT07UX1/Screenshot+2022-04-12+at+18.05.16.png Product Development https://www.jofoleycreative.com/moonpigcom-201416-friendsville-seasonal daily 0.75 2022-04-14